Fusion Associates is an executive search firm specialising in senior leadership recruitment for sporting goods and outdoor brands.

We partner with premium, performance-led and purpose-driven businesses to appoint senior leaders across commercial, product, operational and executive functions. Since 1998, we have worked with global sporting goods, outdoor and active lifestyle brands, supporting organisations operating across apparel, footwear, equipment, accessories and performance technology. Our clients range from established international brands to high-growth challenger businesses shaping the future of sport and outdoor performance.

Typical roles we recruit

We support executive search assignments at senior leadership and C-suite level, including:

  • CEO, Managing Director & General Manager

  • Chief Product Officer / Head of Product & Innovation

  • Chief Digital, Data or Technology Officer (CDO / CTO)

  • VP / Director of Marketing, Brand & Consumer Engagement

  • Digital, E-commerce & Omnichannel Leadership

  • Transformation, Change & Strategy Leadership

  • Supply Chain, Operations & Sustainability Leadership

  • Commercial, Wholesale & International Sales Leadership

Many of these roles involve leading AI-enabled digital transformation, organisational change and business modernisation, particularly in growth, restructuring or international expansion contexts.

What makes the sporting goods & outdoor sector different?

Leadership in sporting goods and outdoor brands requires a deep understanding of performance, product credibility and brand authenticity, alongside strong commercial and operational capability.

We assess candidates not only on leadership experience, but on product knowledge, consumer insight, cultural alignment and long-term leadership potential within sport- and performance-led environments.

Global Scope

We deliver executive search assignments across Europe, North America and Asia, supporting both regional leadership hires and global roles for international sporting goods and outdoor brands.

Read our client testimonials and schedule a call to speak to our executive search team about leadership hiring in sporting goods and outdoor brands here.

Selected sporting goods and outdoor brands we have supported through executive search and senior leadership recruitment.

Fusion Associates is a trusted executive search partner to sporting goods and outdoor brands, delivering senior leadership recruitment across Europe, North America and Asia.