Who is Fusion Associates?
Fusion Associates is an executive search firm specialising in senior leadership recruitment for cycling and mobility brands.
We partner with innovative, performance-led and sustainability-focused businesses to appoint senior leaders across commercial, product, operational and executive functions.
Since 1998, we have worked with cycling, mobility and active lifestyle brands operating across bicycles, e-bikes, components, accessories, apparel, connected mobility and related technologies. Our clients range from heritage cycling brands to high-growth businesses redefining how people move in urban and outdoor environments.
Typical roles we recruit
We support executive search assignments at:
CEO, Managing Director & General Manager
Chief Product Officer / Head of Product & Engineering
Chief Digital, Data or Technology Officer (CDO / CTO)
VP / Director of Marketing, Brand & Community
Digital, E-commerce & Direct-to-Consumer Leadership
Transformation, Change & Strategy Leadership
Supply Chain, Operations & Sustainability Leadership
Commercial, Wholesale & International Sales Leadership
Many of these roles involve leading AI-enabled innovation, digital transformation and organisational change, particularly as cycling and mobility brands scale new technologies, sustainable business models and direct-to-consumer capabilities.
What makes this sector different?
Leadership in cycling and mobility brands sits at the intersection of product engineering, sustainability, community, and commercial performance.
We assess candidates not only on leadership experience, but on technical product understanding, market credibility, cultural alignment and long-term leadership potential within cycling- and mobility-led environments. This ensures leaders can balance innovation, authenticity and scalable growth.
Global scope
We deliver executive search assignments across Europe, North America and Asia, supporting both regional leadership hires and global roles for international cycling and mobility businesses. Take a moment to read our client testimonials and/or schedule a call to speak to our executive search team about leadership hiring in cycling and mobility here.
Selected cycling and mobility brands we have supported through executive search and senior leadership recruitment.
